Connected TV (CTV) presents Linear TV and Digital Buyers with the opportunity to access an audience – led by Millennials and Gen Z – that is increasingly cutting cord and migrating to streaming platforms for their content needs. CTV is integral to todays media strategy as it offers the best of both digital video and TV – precision targeting in a premium video environment.
Future today helps brands connect with their audience in a premium and engaging environment while leveraging sophisticated data, targeting and attribution capabilities.
State of the art targeting capabilities for unique audience reach.
Similar to web ads, overlays ads display on top of the video player. They could be display only or have a Call To Action to install a channel.
Accompanied with Call To Actions and allow for a much richer experience for the user.
Pre-rolls play before the start of a video that has been selected for viewing. Normally between 15-30 seconds of duration.
Branded channels to promote a specific set of content.
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