Advertise

Connected TV (CTV) presents Linear TV and Digital Buyers with the opportunity to access an audience – led by Millennials and Gen Z – that is increasingly cutting cord and migrating to streaming platforms for their content needs. CTV is integral to todays media strategy as it offers the best of both digital video and TV – precision targeting in a premium video environment.

Why Shift Dollars To CTV?

  • Reach Cordless TV Households. Nearly 20% of all US adults don't subscribe to cable Television. Almost all of them stream content on TV.
  • Reach Gen Z and Millenials. 34% of the Millenial households have cut the cord.
  • Advertise in a highly viewable and non-skippable medium.
  • Target impressions with less waste. CTV advertising revenue is expected to increase 140% by 2020.
  • Advertise on Primetime programs at a lower CPM. CPMs typically range in the $20-$30 range.
  • Extend Reach in a linear campaign.
  • Amplify messaging based on more attentive viewing. Advertising attentiveness levels are 26% higher on CTV vs. Linear.

Top Channels

We operate some of the top Channels on OTT platforms accross multiple verticals.

Entertainment

Food

Family

Travel

LifeStyle

Audience

Future Today Inc. helps brands connect with their audience in a premium and engaging environment while leveraging sophisticated data, targeting and attribution capabilities.

150k

Videos

1000+

Channel

20mil

Reach

80%
5%
5%
5%

Targeting

State of the art targeting capabilities for unique audience reach.

Geo

Country, State, Zip, DMA, City

Audience

Content category, Specific channels, Audience segments

Device

Roku, Apple TV, Amazon Fire, Smart TVs, Mobile - iOS/Android

Executions

Overlay

Similar to web ads, overlays ads display on top of the video player. They could be display only or have a Call To Action to install a channel.

Interactive

Accompanied with Call To Actions and allow for a much richer experience for the user.

Pre-Roll

Pre-rolls play before the start of a video that has been selected for viewing. Normally between 15-30 seconds of duration.

Sponsorship

Branded channels to promote a specific set of content.

Have a Question?

We're here to help. Send us an email at
content@ifood.tv or call us at (650) 587-5089.

Contact Us