In the age of cord-cutting, brands advertisers need new ways to reach fast-growing digital video audiences. Efficiency and premium TV-like experiences in a brand-safe environment are key.
Enter Future Today, the advertising video on-demand platform (AVOD) with an array of more than 1,000 owned & operated channels, segmented into sought-after verticals.
Future Today’s catalog of long-form content, from premium to independent, includes exclusive and first-run movies and TV shows, and are distributed by dozens of major OTT partners (Roku, Amazon Fire TV, Apple TV, etc.) through a pioneering technology platform for brands to find their desired audiences, at scale – all in one place.
Future Today – bringing together quality video content and diverse audiences for the next generation.
Founded by Vikrant Mathur and Alok Ranjan in 2006, Future Today pioneered technology to bring diverse video content and audiences together.
Head of Programmatic
Head of Strategic Ad Product & Operations
FutureToday is founded as a video technology and distribution company.
iFood.tv is launched as the flagship site of a food vertical buildout.
Launched channels in food, kids, lifestyle, health and fitness verticals on Roku, Samsung, Sony, Google TV, Boxee, Yahoo!Connected TV, and LG TV.
Shift strategy to long form FEP entertainment content. Rolled out WatchFreeFlix, FilmRise, FawesomeTV - all Roku Top 20 apps in the Movies & TV category.