| Data Category | Purpose(s) of Collection | Business Need for Retention | Retention Period / Deletion Trigger [Note: If a fixed date isn't possible, use a clear trigger event.] |
| Viewership Data (Content viewed, watch duration) | To maintain the child's progress and experience in the app and provide features such as Watch History and Resume Playback | Continuity of user experience. | Retained for two years. After that the data is archived and not available for general use. Data is deleted from the archives after 2 years of storage in archive. |
| Customer Support Records (Emails, chat logs, tickets) | To resolve user issues and improve service quality. | Quality assurance, dispute resolution, and analyzing recurring bugs. | Retained for 12 months from the date of ticket closure, then securely deleted. Support emails are deleted once per year. The actual emails may be retained for training and support purposes are removing any Personally Identifiable information from the emails. |
| Technical Logs & Analytics (IP addresses, Device IDs, crash reports) | Security monitoring, debugging, contextual advertising and internal operations. | Maintaining site security, integrity, and optimizing performance, including capping of advertisements. | Retained for two years. After that the data is archived and not available for general use. Data is deleted from the archives after 2 years of storage in archive. |